Inzira inganda z’ubucuruzi bw’amahanga zigomba kumenya muri 2022

Abacuruzi bo mu mahanga muri 2021 bagize umwaka wibyishimo nintimba!2021 irashobora kandi kuvugwa ko ari umwaka "crise" n "amahirwe" bibana.

Ibintu nkizina rya Amazone, izamuka ryibiciro byoherezwa, hamwe no guhagarika urubuga byatumye inganda z’ubucuruzi bw’amahanga zibabaza umutima.Ariko icyarimwe, e-ubucuruzi nabwo bwatangiye kuzamuka ku kigero giteye ubwoba.Muburyo bwa e-ubucuruzi, uburyo bwo kugendana nibihe no gufata inzira nshya nabyo ni umurimo utoroshye mubucuruzi bwububanyi n’amahanga.

None se 2022 mu bucuruzi bw'ubucuruzi bwo hanze ni ubuhe?

01

 Abaguzi ba e-ubucuruzi bakeneye kwiyongera hagati yicyorezo 

Muri 2020, icyorezo gishya cy'ikamba cyamamaye ku isi, kandi abaguzi bitabaje gukoresha interineti ku rugero runini, ibyo bikaba byaratumye iterambere ryihuta ry’inganda zicuruza e-bucuruzi ku isi ndetse n’inganda nyinshi.Kugura kumurongo birashobora kuvugwa ko biri mubuzima bwabaguzi.

Hamwe nimibare yiyongera kumurongo wa interineti, abaguzi bafite amahitamo menshi kandi menshi, kandi ibyo abaguzi bategereje nabyo byiyongereye.Barizera kandi ko ibigo bishobora gutanga serivisi zumuguzi wa omni.

Kuva muri 2019 kugeza 2020, kugurisha ibicuruzwa bya e-bucuruzi mu bihugu 19 byo mu Burayi, Amerika na Aziya ya pasifika byiyongereyeho umuvuduko urenga 15%.Gukomeza kwiyongera kuruhande rwibisabwa byatumye habaho umwanya mwiza wo kongera ibicuruzwa byoherezwa mu mahanga byambukiranya imipaka mu 2022.

Kuva icyorezo, benshi mubaguzi bazatangira kugura kumurongo, kandi bazamenyera kugura kumurongo.Dukurikije imibare ya AI Thority, abaguzi 63% ubu barimo kugura kumurongo.

Kuva icyorezo, benshi mubaguzi bazatangira kugura kumurongo, kandi bazamenyera kugura kumurongo.Dukurikije imibare ya AI Thority, abaguzi 63% ubu barimo kugura kumurongo.

02

Kwiyongera k'ubucuruzi

Icyorezo nticyazanye gusa impinduka mu ngeso zo guhaha ku baguzi, ariko kandi imwe mu mpinduka nini ni uko umubare w’abantu bakoresha imbuga nkoranyambaga wariyongereye, kandi n’ubucuruzi bwa e-bucuruzi bwagiye buhoro buhoro.

Dukurikije imibare yatanzwe na AI Thority, mu mpera za 2021, abaturage barenga 57% ku isi biyandikishije byibuze ku mbuga nkoranyambaga.

Muri izi mbuga nkoranyambaga, urubuga nka Facebook na Instagram ruyoboye iyi nzira, kandi ibi bihangange byombi byifashishije imbuga nkoranyambaga baboneyeho umwanya wo gutangiza isoko ry’ubucuruzi kuri interineti.

Facebook yongeyeho uburyo bushya butuma ubucuruzi nabantu kugana abakiriya babo binyuze kuri Facebook gutwara ibicuruzwa no kongera ibicuruzwa.

Instagram nayo itangiye gucika ku isoko rya e-ubucuruzi, cyane cyane hamwe n "uburyo bwo guhaha".Abacuruzi n’abagurisha barashobora gukoresha "kugura tagi" kugurisha mu buryo butaziguye kuri porogaramu ya Instagram, twavuga ko ari ikibazo cyiza cy’imbuga nkoranyambaga hamwe na e-ubucuruzi.

Ikigaragara ni uko abaguzi bakoresha imbuga nkoranyambaga bashobora kugura inshuro 4.

03

Kwambukiranya imipaka ya e-ubucuruzi urubuga rwabakiriya rwiyongera 

Kuva icyo cyorezo, umuryango w’igihugu ntiwakinguwe, kandi n’abacuruzi b’amahanga ntibashoboye kwinjira mu Bushinwa kugura.Muri 2021, umubare wabaguzi bakoresha imiyoboro ya e-ubucuruzi bwimbere mu gihugu ndetse n’umupaka uziyongera cyane.Uyu munsi mukuru urashobora kuvugwa ko utigeze ubaho.Biteganijwe ko abakoresha iyi mbuga bazakomeza kwaguka muri 2022.

Ikimenyetso cy'uko abaguzi batangiye kwinjira ku isoko rya interineti nacyo gishobora kuvugwa ko ari amahirwe meza ku masosiyete yo kongera ubushobozi bwabo bwo guhangana.

Bitewe nabantu benshi bateranira kumurongo wa interineti, ugereranije nububiko bwamatafari n'amatafari ya interineti, urubuga rwa interineti rushobora kubona abakiriya byoroshye.

Inzira ya e-ubucuruzi bwambukiranya imipaka nta gushidikanya ni inzira ya zahabu y'amadorari.Hamwe niterambere rihoraho no kugenzura inganda, abagurisha muri yo batanze ubushobozi butandukanye mubijyanye nibirango, imiyoboro, ibicuruzwa, iminyururu itanga, nibikorwa.kurushaho gusaba.Ubwiyongere bwihuse bw’umubare winjira mu bucuruzi bw’ubucuruzi bwambukiranya imipaka bwambukiranya imipaka, amarushanwa hagati y’amasosiyete y’ubucuruzi y’amahanga yo gutwara abantu ku mbuga za e-ubucuruzi bw’abandi bantu yarushijeho gukomera.Icyitegererezo kiragoye kuzamura iterambere ryikigo mugihe kirekire, kandi kubaka urubuga rwikorera rwabaye inzira yiterambere rya e-ubucuruzi bwambukiranya imipaka mugihe kizaza.

04

Leta ikomeje gushyigikira iterambere rishya rya e-ubucuruzi bwambukiranya imipaka

Kuva mu mwaka wa 2018, politiki enye z'ingenzi zerekeye imipaka y’ubucuruzi bwambukiranya imipaka yasohotse mu Bushinwa ikwiye kwitabwaho no kwitabwaho.Ni:

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(3) “Ibitekerezo byihutisha iterambere ryimiterere nuburyo bwubucuruzi bwububanyi n’amahanga”, Nyakanga 2021

(4) Ubufatanye mu bukungu mu karere (RCEP), Mutarama 2022

Inkomoko yamakuru: imbuga za leta nka minisiteri yubucuruzi

“Ibitekerezo byihutisha iterambere ry’imiterere n’uburyo bushya bw’ubucuruzi bw’amahanga” byagaragaje neza ko ari ngombwa “gushyigikira ikoreshwa ry’ikoranabuhanga rishya n’ibikoresho bishya kugira ngo iterambere ry’ubucuruzi bw’amahanga ritezimbere, tunoze politiki yo gushyigikira iterambere ry’umusaraba -Ubucuruzi bwa e-ubucuruzi bwambukiranya imipaka, no guhinga itsinda ryibigo byububiko by’indashyikirwa mu mahanga ”.

Mu 2022, kwamamaza ibicuruzwa byambukiranya imipaka ku mbuga nkoranyambaga zo mu mahanga bishobora gutangiza “umwaka ukomeye”.

Haraheze hafi imyaka 20 kuva iterambere rya e-ubucuruzi, kandi uburyo bwo guteza imbere e-bucuruzi nabwo bwahindutse cyane.Nubwo 2021 ishize dushobora kuvuga ko ari umwaka udatunganye ku masosiyete menshi y’ubucuruzi y’ububanyi n’amahanga, uko byagenda kose, amasosiyete y’ubucuruzi bw’amahanga agomba guhindura imitekerereze maze agatangira igice gishya mu 2022.